BRANDING | IDENTITY
Understanding the emotion created through brand awareness is key in building the appropriate brand program. Through identities and logos, a complete brand is created. Branding encompasses the perceived emotional corporate image as a whole. A ‘brand’ as an organization, service or product with a ‘personality’ is shaped by the perceptions of the audience.
Understanding the emotion created through brand awareness is key in building the appropriate brand program. Through identities and logos, a complete brand is created. Branding encompasses the perceived emotional corporate image as a whole. A ‘brand’ as an organization, service or product with a ‘personality’ is shaped by the perceptions of the audience.
